Employee Handbook

This procedure standardizes how SMTP is configured, authenticated, tested, and documented for all managed websites using Gmail SMTP via [team@momentafire.com](mailto:team@momentafire.com). It requires verified SPF, DKIM, and DMARC records, successful inbox delivery tests across multiple providers, and full validation of every email-generating form. No site is considered complete until email delivery is proven reliable and the configuration is fully documented.

SMTP Configuration and Validation

This procedure standardizes how SMTP is configured, authenticated, tested, and documented for all managed websites using Gmail SMTP via [team@momentafire.com](mailto:team@momentafire.com). It requires verified SPF, DKIM, and DMARC records, successful inbox delivery tests across multiple providers, and full validation of every email-generating form. No site is considered complete until email delivery is proven reliable and the configuration is fully documented.

SEO Procedures

This procedure defines Momenta Fire’s approach to SEO, with on-page optimization required for every website launch. It establishes non-negotiable standards for structure, metadata, internal linking, and mobile readiness to support long-term visibility and usability. SEO execution is governed through collaboration between content and development, with final review required before deployment.

Brand Positioning Procedures

This procedure defines how Momenta Fire conducts brand positioning as a required foundation for every website build. The process scales based on client needs and produces a Brand Positioning Deck that defines the client’s market, customers, and strategic direction. These outputs govern all downstream strategy, design, and messaging, with approval required before execution begins.

Hosting and Maintenance Procedures

This procedure defines Momenta Fire’s Hosting and Maintenance service, a recurring subscription focused on website reliability, security, performance, and fast support. The service is platform-based, not strategic, and is primarily delivered through Pressable with standardized updates, backups, and monitoring. It sets clear boundaries around included support, billing through Stripe, and client expectations to ensure dependable, ongoing site operations.

Short Form Content Procedures

This procedure defines how Momenta Fire produces short-form video as a premium offering that enhances visibility, credibility, and differentiation for industrial clients. The process includes structured pre-production intake, studio-based or on-site recording, and coordinated editing to deliver three to five platform-ready clips per engagement. Short-form content is governed as an augmentation to Ongoing Marketing, with clear scope, timelines, and client ownership of all final assets.

Ongoing Marketing Procedures

Ongoing Marketing is Momenta Fire’s long-term, customized engagement built around each industrial client’s goals and constraints. It is led by an Engagement Manager and supported by a tailored team across content, web, SEO, and visibility. Performance is reviewed monthly to ensure accountability and progress toward sales enablement and credibility.

Videography

This procedure defines how Momenta Fire plans, approves, executes, and delivers videography, including full scale productions, hype videos, and drone footage. Videography is treated as a formal, scoped engagement with clear ownership, vendor coordination, and on site standards aligned to photography protocols. The process ensures professional execution, timely asset handling, clear client access, and defined rights and usage of all video deliverables.

Photography Procedures

This procedure defines how Momenta Fire plans, approves, executes, and delivers photography across both casual and full scale client engagements. It clearly separates lightweight, internal shoots from paid, higher production photo projects, with defined approval authority and on site expectations. The process ensures professional conduct, timely asset delivery, proper storage, and controlled client access to finalized photography.

Website Development Procedures

This procedure defines the full website development lifecycle, from PO approval through launch and transition to maintenance. Brand positioning is a required early phase that sets strategic direction and guides all downstream work. The process is approval-driven and structured to ensure clarity, quality, and consistent execution.