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SEO Procedures

Purpose

This procedure defines how Momenta Fire approaches Search Engine Optimization across projects. SEO is a core consideration in most engagements and is a mandatory focus for all website launches. The goal is to establish a strong foundation for visibility, ranking, and long term organic performance.

Scope and Applicability

  • SEO is a key element in many Momenta Fire projects
  • On page SEO is mandatory for every website launch
  • Off page SEO may be included depending on engagement scope

SEO efforts are designed to support discoverability, usability, and long term growth, not short term manipulation.

On Page SEO Standards

On page SEO is always addressed as part of website development and launch.

Core Focus Areas

Momenta Fire ensures the following best practices are applied:

  • Clean and consistent page nomenclature
  • Clear heading structures
  • Logical internal linking between pages
  • Optimized meta titles and meta descriptions
  • Mobile responsiveness
  • Page structure that supports crawlability and indexing

These elements are foundational and non-negotiable for site launches.

Interlinking Strategy

  • Pages are intentionally interlinked to support:
    • User navigation
    • Topic authority
    • Search engine understanding of site structure

Interlinking is treated as a strategic element, not an afterthought.

Off Page SEO

Definition

Off page SEO refers to activities that drive external links and authority signals to the website.

Inclusion by Engagement Type

  • Off page SEO may be included in recurring monthly marketing engagements
  • It is not automatically included in website builds unless explicitly scoped

Off page activities are evaluated carefully to avoid low quality or risky link practices.

Execution Model

Roles and Collaboration

SEO execution typically involves close coordination between:

  • Chief Writer
  • WordPress Developer

Responsibilities are shared to ensure:

  • Content aligns with SEO best practices
  • Technical implementation supports ranking and performance

This collaboration ensures strategy and execution remain aligned.

Governance and Quality Control

  • On page SEO is reviewed prior to website launch
  • SEO considerations are part of final quality control
  • Deviations from best practices must be addressed before deployment

SEO is treated as a long term asset, not a one time checklist item.