Purpose

This procedure defines how Momenta Fire plans, produces, and delivers short-form video content. Short-form content is positioned as a premium offering that enhances ongoing marketing efforts by increasing visibility, credibility, and engagement in competitive industrial markets.

Positioning and Value

Short form content is designed to elevate a client’s presence in crowded marketplaces, particularly for organizations whose leadership teams have limited or no on camera experience.

This offering provides:

• Higher perceived prestige
• Authentic visibility
• Strong differentiation through human presence and voice

Short form content is typically delivered as an augmentation to Ongoing Marketing engagements.

Pre Production Intake

Intake Questions

• Relevant pre production questions are gathered prior to recording
• Questions are typically developed by the Engagement Manager or Business Development Manager
• Questions are tailored to:
  • Client goals
  • Industry context
  • Intended messaging
  • Comfort level on camera

This intake ensures recording sessions are focused, efficient, and aligned with strategy.

Production Model

Recording Location

• Short form content is typically recorded at the Momenta Fire Content Studio
• On site recording may be used when client needs dictate

All on site recordings follow standard branding, professionalism, and conduct protocols.

Deliverables

Clip Quantity

• Each engagement delivers a minimum of three and a maximum of five short form clips

Usage

• Clips are formatted for use on:
  • LinkedIn
  • Client websites
  • Other digital marketing platforms

Clients may distribute clips across platforms at their discretion.

Execution and Roles

Short form content production requires coordination between the following roles:

• Business Development Manager
• Video Editor

These roles work in concert to:

• Guide recording sessions
• Select key moments
• Edit and finalize clips

The Engagement Manager oversees client communication and expectations as needed.

Post Production and Timeline

Turnaround Time

• Standard turnaround time is four weeks from recording date
• Timelines include editing, review, and final delivery

Storage and Delivery

• Final clips and supporting assets are uploaded to the designated folder structure determined by the Engagement Manager or Operations Manager
• Assets are delivered in ready to publish formats

Ownership and Usage Rights

• All short form content is considered work for hire
• The client retains full intellectual property ownership
• Momenta Fire may use the content solely for self promotion and marketing of the Momenta Fire brand
• Assets may not be resold or licensed outside this scope

Governance

• Scope, clip quantity, and objectives are defined prior to recording
• Short form content is positioned as a premium enhancement to Ongoing Marketing
• Engagement Managers are responsible for ensuring alignment with broader client strategy