Momenta Fire Logo
Momenta Fire Logo

Videography

Purpose

This procedure defines how videography is planned, approved, executed, delivered, and governed for client engagements at Momenta Fire. It establishes clear expectations for scope, vendor usage, drone operations, and asset handling while aligning with existing photography protocols.

Videography Types

1. Full Scale Videography

Definition
Full scale videography consists of structured, on site video production intended to tell a brand story, communicate company ethos, support a brand launch, or document a meaningful narrative about the client.

Typical Outputs

  • Brand storytelling videos
  • Company overview videos
  • Brand or product launch videos

Scope

  • Planned in advance
  • On site production
  • Typically higher production value
  • May involve interviews, b roll, scripting, or storyboards

Execution Model

  • Videography is outsourced on a client by client basis
  • Vendor selection and coordination are managed internally
  • Engagement Manager oversees client coordination and expectations

2. Hype Videos

Definition
Hype videos are short, high energy video assets designed to evoke emotion rather than explain details.

Typical Outputs

  • 30 second to 60 second looping videos
  • Website background videos
  • Trade show loop videos

Characteristics

  • High energy
  • Minimal or no narration
  • Emphasis on motion, visuals, and pacing
  • Focused on brand feeling rather than explanation

Relationship to Full Scale Videography

  • Hype videos may be standalone deliverables
  • Or produced as derivative assets from a full scale videography session

3. Drone Videography and Photography

Definition
Drone footage is a supporting asset that may be used in full scale videography, hype videos, or photography sessions.

Execution

  • Drone operations are handled in house by Charles Mendez
  • Drone footage may be partial or comprehensive depending on client needs

Usage

  • Can be included in storytelling videos
  • Can be used in hype videos
  • Can supplement photography deliverables

Approval and Scheduling

  • Videography engagements follow the same approval, scheduling, and resourcing protocols as photography
  • Full scale videography must be sold as a formal product before scheduling
  • Engagement Managers coordinate timelines, client availability, and vendor logistics
  • Operations Manager supports scheduling and internal resource coordination as needed

On Site Requirements

Branding

  • Any Momenta Fire team member attending a client site must wear Momenta Fire branded apparel whenever possible
  • Branding must be professional and appropriate to the environment

Professional Conduct

  • All on site participants must conduct themselves professionally
  • Client safety rules and site protocols must be followed without exception

Post Production and Asset Handling

Folder Structure and Storage

  • Folder structure and storage location are determined by the Engagement Manager or Operations Manager
  • Structure should clearly separate raw footage, edited assets, and final deliverables

Upload Timing

  • All raw and edited video assets must be uploaded within 48 hours of shoot completion unless otherwise agreed
  • The Engagement Manager or Operations Manager confirms upload completion

Editing Responsibility

  • Editing responsibilities are defined per project and vendor agreement
  • Expectations for revisions, formats, and final outputs should be set before production begins

Client Access

  • Clients may be granted access to video folders at the Engagement Manager’s discretion
  • Assets may be shared as a full library or as curated final deliverables

Ownership, Rights, and Usage

  • All videography is considered work for hire
  • The client retains full intellectual property ownership of all video assets
  • Momenta Fire may use video assets solely for self promotion and marketing of the Momenta Fire brand
  • Assets may not be resold, licensed, or repurposed outside of this scope

Consent and Release

  • Consent and release forms are recommended when individuals are filmed on site
  • The Engagement Manager is responsible for determining when releases are required and ensuring they are collected and stored